Baba Ramdev Launches His Own Brand of Instant Noodles: Atta Noodles

At a time when the instant noodles controversy was at its peak, Ramdev announced that he’d be launching his own brand of noodles pretty soon. He also said that these won’t be made with maida but with a healthier alternative. He also said that the noodles won’t be harmful to a person and won’t be addictive.

The time has come when claims become reality. On Thursday, baba Ramdev launched ‘Atta Noodles’ his new brand of noodles that are made with wheat. At the launch of the noodles in this Hindu holy city in Uttarakhand, Ramdev said the noodles “will not have any maida (flour) and they will provide a healthy alternative to Maggi for children.” The yoga guru said the noodles were completely safe and healthy for consumption, and he was promoting swadeshi products because they were natural and caused no harm.

The Patanjali group owned by Ramdev produces and markets various ayurvedic products. It had a turnover of Rs.1200 crores in 2014 and a projected turnover of Rs.2000 crores in 2015. Another product Patanjali plans to introduce sometime soon is Powervita, a health drink for children that will compete with brands like Complan, Horlicks and Bournvita.

Besides Baba Ramdev, the Punjab government has also deiced to manufacture instant noodles and proposed to launch them by September-end. This will make them the first state government to do so. These will be available in two vegetarian flavours and will be manufactured Asia’s largest marketing cooperative Markfed as Sohana Noodles.